“What would you do for a Klondike?” For over 40 years, this question has tempted the masses into acts of absurdity, spectacle, and glorious desperation, all for a taste of that cold, creamy reward.
But why stop with individuals? Why settle for one willing participant when entire populations can be put to the test? Why not transform temptation into something far grander?
That was the genesis of “What would your hometown do for a Klondike?” We unleashed our challenge across America, daring every town, city, and holler to unite, to demonstrate their loyalty to the ultimate prize.