Call of Duty: Black Ops 6 ushered in a new regime for Activision under the stewardship of its formidable new master, Microsoft. With ruthless new mechanics, devastating upgrades, and sinister game modes, excitement surrounding the launch grew to near-uncontrollable levels. Our assignment was simple: manufacture irresistible social content that captured the frenzy, spread the influence of Black Ops 6 across every feed, and successfully reclaimed former players for the cause.
