KIT KAT REVERSE BREAK
Sometimes a brand needs a commercial to be a bandaid. Something to replace a campaign that isn’t doing so well, but before the BIG, new, shiny, campaign coming out next year. This ad the bandaid, but like super cool Ninja Turtle bandaid that you keep on way longer than you’re supposed to because it looks so cool. Also somehow the stars aligned and we got the money and the permissions to use the rap queen Missy Elliot’s music in it.
Copywriters: Craig Schlesinger // Nick Rog